Carole Zabbal-Wynne
Copywriter | Communications consultant
I’m a bilingual strategic and versatile communications consultant with more than 15 years of experience. I offer individuals, businesses, and non-profit organizations a complete turnkey solution to their communication needs.
One of my favourite sayings is “Throw your heart over the fence, and the rest will follow.” It speaks to me of breaking boundaries, of going beyond your comfort zone and taking calculated risks, of continuously improving and expanding your expertise, and of following your passion.
This is how I live my personal and professional life. My passion has always been for words, and my craft relies on being able to motivate, engage, or persuade in just a few carefully constructed sentences. I love what I do, and my clients value my dedication to making their project a success.
Find out how I can help your business grow, and see what other clients are saying about my services.
Creativity
My focus is on bringing new ideas to the table and on working together to find the best way forward that fits your budget. I’m a visual communicator who believes that how information is presented can have a significant influence on how an idea is received.
Expertise
I’m an independent strategic thinker with a solution-driven, proactive approache. I’ve worked on several different types of communication projects, from internal engagement strategies and executive visibility initiatives to marketing and advertising.
Versatility
I’m a versatile communications professional who interprets your vision and delivers engaging copy for intranets, newsletters, websites, brochures and e-marketing. I also offer consultation on internal and executive communications as well as strategic change management plans.
Professionalism
Much of my business comes from repeat clients, who have come to depend on my services for their communications needs. I’m deadline-driven and keep to established budgets. I also answer the phone, so when you need me, you won’t have to wait days to get an answer.
A creative and engaging writer, Carole has the ability to quickly turn around copy that is creative, visually appealing, and engaging. Her writing and editing talent is complemented by strategic and tactical planning skills. She developed solid communications strategies, change management plans and internal marketing initiatives to drive our organizational change.
Carole is very detail oriented and hence made excellent revisions of our texts. She is also very customer oriented, responding in a timely manner and providing excellent feedback & improvement opportunities. I highly recommend her!
Find out what my clients are saying about my services
My story
After living and working internationally in the UK, Switzerland, Japan, and Ireland, I launched my own freelance business in Montreal, Canada in 2003. I’ve always been fond of words, and I love what I do. I use all my creativity, initiative, experience and knowledge acquired over the years to help your business grow, offers solutions, and put people at the heart of the message.
My background includes experience as a newspaper reporter, freelance features writer, copyeditor, academic writer, e-learning editor, and deputy editor of a national magazine. My writing has been featured in lifestyle and fashion magazines, corporate communications, environmental and nature magazines, national news services, community newspapers, and business collateral.
I believe that change is at the heart of growth, and how fast and elegantly we respond to it is what determines our success. As your own business story evolves, allow me to help you with that transition.
I look forward to that conversation with you.
Share your story with me - contact me today
Support the no-kill SPCA Montérégie
Like you, I believe in giving back to the community. I raise funds every year for the no-kill SPCA Montérégie, a shelter close to my heart (and my home).
My dog Ashima is my best friend. She communicates with me without words, but her intentions are loud and clear. She was rescued by the incredible volunteers who work at the no-kill animal shelter SPCA Montérégie before I adopted her. This organization depends on the generosity of animal-lovers to shelter hundreds of dogs, cats and other animals. Please donate what you can to this shelter. Ashima and her friends will be grateful for life. Literally.