Strategic Marketing & Communications Expertise
Empowering brands with over two decades of strategic insight and communication excellence.
Strategy, storytelling and delivery
With more than 20 years of experience, I combine strategic thinking, programme management and hands-on delivery. I’m a seasoned marketing and communications strategist with a wealth of experience across diverse industries, including multinational technology companies, enterprise cloud and AI, SaaS, higher education, and professional services.
I lead marketing programmes that turn complex technology, customer experiences and business priorities into clear, credible narratives, and turn complex ideas and customer experiences into clear, credible stories that support engagement and business growth.
My approach is rooted in a deep understanding of market dynamics and a commitment to delivering results. I excel in creating strategies that align with business goals, leveraging my expertise in content strategy, sales enablement, client advocacy, and executive interviewing to achieve impactful outcomes.
What I do
Marketing programme management
I lead complex marketing initiatives from strategy through delivery. I define objectives, coordinate stakeholders, manage workflows and keep programmes moving across teams, channels and deadlines.
Go-to-market strategy
I develop positioning, messaging and content that connect customer needs with commercial priorities. I work across marketing, sales, account teams, subject-matter experts and leadership to support coordinated delivery.
Customer storytelling
I interview customers, executives and technical specialists to uncover meaningful outcomes. I turn those insights into credible customer stories, case studies, videos, event content and sales materials.
AI and technology communications
I translate complex cloud, AI and enterprise technology into human-centred narratives that make technical capabilities relevant to business audiences.
Brand and content strategy
I create messaging frameworks, editorial direction and content systems that improve clarity and consistency across websites, campaigns, events and sales channels.
Content operations
I design practical workflows, templates and quality standards that help distributed teams produce strong content efficiently and consistently.
Experience across sectors
My work has ranged from global go-to-market and customer-advocacy programmes to brand strategy, technical content, proposal operations, internal communications and event marketing.
I’ve developed and led marketing, communications and content programmes across:
- Multinational technology companies
- Enterprise cloud and AI SaaS and higher education
- Professional services
- Transportation and organisational change
Marketing program management & leadership
Impactful leadership
I bring structure and momentum to complex work involving multiple teams, priorities and approval processes. I’ve led global marketing and customer-storytelling programmes involving marketing, sales, account teams, subject-matter experts and senior stakeholders.
I’ve also hired, remotely onboarded, trained and led a team of writers and editors. I established clear responsibilities, structured workflows and quality standards to help the team deliver consistently in a distributed environment.
My leadership experience includes:
- Defining programme goals, deliverables and working processes
- Coordinating cross-functional stakeholders
- Managing content from initial brief through review and publication
- Conducting executive, customer and subject-matter interviews Training and supporting remote team members
- Establishing templates, style guides and approval workflows
- Maintaining quality under demanding deadlines
- Supporting work aligned with ISO 27001 and ISO 9001 standards Using performance information to improve delivery and decision-making
Strategic approach to success
Working with me
I find the real story I ask thoughtful questions and listen closely to customers, leaders and subject-matter experts. This helps me uncover the insights, evidence and human experiences that make communication credible.
I create clarity I turn complex ideas and customer insights into clear, credible stories that build trust and drive growth. I connect strategy with delivery I can establish the strategic direction, design the programme and create the content required to bring it to life.
I build practical systems I develop workflows, templates and standards that make strong work repeatable without making the process unnecessarily complicated.
I keep the audience in view Whether I am working on a customer story, campaign, proposal or internal programme, I focus on what the audience needs to understand, believe or do next.
Engagements and Training
Speaking and training
Workshops
I’ve delivered talks, workshops and professional training on:
- Higher-education marketing
- Content strategy
- SEO and online marketing
- Professional writing
- Bid & proposals writing
- Marketing communications
I work comfortably with international and multilingual audiences. I am fluent in English and French.
Get in touch
For inquiries about services or to schedule a consultation, please use the contact form or reach out on LinkedIn.