What my clients are saying


I value the feedback of my clients, it helps me grow and improve my expertise. Here’s what some of my clients are saying about the quality of my work and the experience they had dealing with me.

Carole brings great initiative and smarts to her work. I can absolutely count on her when a deadline moves or priorities shift. Project specifications can often be loose; she thinks about what’s needed, whether it’s writing, research, or connecting with stakeholders.

What makes Carole successful is her versatility. She brings strong writing skills, but also good design sensibility, web experience, and excellent project management. Her varied skillset enables her to take holistic approach to projects, and deliver from start to finish. She’s a delight to work with.

Jennifer Yu

Google Apps Trials Lead, Google Inc.

  • Content strategy 50% 50%
  • Project management 30% 30%
  • Copywriting & editing 20% 20%

Carole played an integral role in the development of the strategic role of the employee communications team in our organization, specifically in supporting our senior executives on internal issues management, visibility, crisis communications, and change management.

A creative and engaging writer, Carole has the ability to quickly turn around copy that is creative, visually appealing, and engaging.

Her writing and editing talent is complemented with strategic and tactical planning skills.

Laurent Caron

Chief Human Resources, VIA Rail Canada

  • Internal communications 50% 50%
  • Change management 25% 25%
  • Executive communications 25% 25%

Carole is very engaging and clearly knowledgeable about communications. She did a superb job with our material to donors and alumni. She provided web content for our alumni websites and worked closely with Marketing to produce excellent concepts that she developed into ads, brochures, fundraising letters and reports.

Carole is extremely resourceful and produced high-quality products within the agreed-upon time frames.

Her services are an asset to any organization. I enthusiastically recommend her.

Sandra Spina

Marketing Director, Concordia University

  • Email marketing 30% 30%
  • Fundraising copy 40% 40%
  • Editing 30% 30%

Carole has a fluid and articulate writing style, with impeccable research and organizational skills. She is quick to grasp the essence of any topics previously unknown to her; she has a copy-editor’s eye for detail, a knack for posing the right questions and a distinct flair for turning the most mundane copy into something eminently readable. She was extremely punctual in her delivery of articles for our newsletter and website content.

Johan Hedlund

Editor, Forest Certification Watch

We’ve worked with Ms. Zabbal on several projects and each time we’ve been blown away by the creativity, final product, and level of professionalism she provided. We look forward to our next project with her!

Robert MacKalski

Program Director, McGill University Desautels Faculty of Management

Carole was a godsend to us at Lower Canada College. She designed the newsletter, interviewed relevant sources, and wrote and edited articles for the newsletter for our Capital Campaign. Carole came through for us with flying colours, on-time, on-budget and right-on! She is a pleasure to work with and I would hire her again in a heartbeat.

Jean Stutsman

Director, Advancement and Capital Campaign, Lower Canada College

We have considered Carole a part of our team for well over a year and have come to rely on her to deliver highly creative work that surpasses expectations every time. Her professional manner and attention to detail ensure the success of our projects, and we delight in our partnership with her and her web and graphic design company.

Amanda Gay

Marketing manager, Irish Embassy

Carole was a valuable asset to this organization from day one. This is how I would describe her: skilled, reliable, dependable, a valuable writer for our team who consistently achieves good results and delivers beyond all expectations.

George Bakoyannis

Chief Editor, Park Extension News, Chomedey News

Carole saved me from complete frustration. Her flair and eloquence with words solved my problems quickly and painlessly. Shefully grasped the intent and market for my new product and her results were flawless; I am extremely satisfied with the promotional copy she delivered.

The investment in her copywriting and creative services has quickly and easily paid for itself many times over.

Kharim Hogan

Founder, N-Dimensions

It was a wise choice for us to have Ms. Zabbal on board for our first year of operation: with her help and insight, we exceeded our sales projections and became the leaders in Central and Eastern Europe. Her copywriting, creativity and ability to attract customers to read our products positioned Austrian Vacations extremely well with our target audience.

Danny Rizkallah

Product Director, Austrian Vacations

I hired Carole to edit two manuscripts for print. Her work was outstanding with with a focus on quality, details and timeliness. Not only was the work proofed and corrected, but she re-organized the manuscripts to maximize flow and continuity. She is a joy to work with and we will definitely seek her expertise again!

Andrew Valkauskas

Director, Pendelhaven

Carole’s knowledge of internal communications, corporate writing and strategy were very helpful. Her experience in terms of web content, SEO and other insights were a major asset to me, and she was always a willing and enthusiastic co-worker… not to mention a great person.

Jennifer Bauer

Editor in Chief, Corporate Communications, VIA Rail Canada

Carole is a highly skilled copywriter who thoroughly researches her subject matter, leading to superior quality work. Carole offers quick turnaround times and is a pleasure to work with.

Carole Alalouf

President, Exaltus

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