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Web content

Web content

Narcisse Bar & Bistro: Web copy for online brochure site

The copy for this website needed to exude luxury, intimacy and elegance. Narcisse has an intimate and inviting atmosphere with a distinctive French flair, and the web copy needed to reflect this in a very succinct way.

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Web content, web copy by Carole Zabbal, Montreal-based freelance writer and editor
Templeton Properties: Web copy for newly redesigned website

This well-crafted, web-friendly text captures the attention and adds a very creative, personal touch to the site. The text is infused with a touch of luxury, elegance and sophistication… just like the client’s rental properties. The About Us section described the ‘lineage’ of this family-owned business, in keeping with the theme of this site.

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Web content, web copy by Carole Zabbal, Montreal-based freelance writer and editor

ACVIM Forum: Web copy for annual conference

ACVIM Forum required sharp, engaging content that is perfectly aligned with their marketing strategy. The friendly, dynamic tone is engaging and includes strong headlines and a very noticeable call to action on each page.

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Beyond Vacations web content

Beyond Vacations Eco Travel Site

Beyond Vacations targets the eco-conscious traveller. The website copy was specifically designed and directed at this demographic, emphasizing the company’s eco-tours, innovative engagement in the community and charitable status.

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Web content for Mon Village

Mon Village Restaurant

Mon Village has interesting roots and is located in a stunningly beautiful area of Montreal. The copywriting for the website needed to paint a picture of its rustic décor and inviting atmosphere. A bit more descriptive than typical web copy, this technique worked well for the target clientele and highlights the unique charm of the restaurant.

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