Email marketing copy for the Court Technology Conference

CTC is the largest court technology conference in the world. The campaign, and these emails in particular, needed to highlight the valuable role court technology can play for learning, training and networking and showcase the ways the latest advances in court technology can help improve court operations and better serve the public.

ACVIM Forum, Attendance Marketing

Recruiting ambassadors for an event or company can be a tough business. I provided copy for Attendance Marketing’s e-marketing campaigns to find and recruit knowledgeable content leaders to spread the word about the ACVIM Forum through social media, blogs, online networking sites and more.

Concordia’s launch of InConcordia

I created copy for an e-newsletter to introduce Concordia’s ‘inConcordia’ online community for alumni. The email introduced this service and encouraged alumni to connect with members in their city, share experiences and stay engaged with the Concordia community.

To encourage exhibitor attendance at a major national conference, this direct email to potential exhibitors clearly demonstrated the importance of exhibiting at the one event that gathers the entire industry. The email campaign was successful in increasing exhibitor registration at booths and improving the visibility for the event.

More about the client:
Attendance Marketing is an affiliate of AMP Associated Marketing Partners Inc., a full service, paid-on-performance, marketing agency that supports the efforts of associations and not‐for‐profit organizations in the United States, Canada and internationally.

ACVIM Forum campaign

Using Attendance Marketing’s strategy for their client, I created a series of emails for attendees to the American College of Veterinary Internal Medicine Forum in the US. The conference was held in San Antonio, Texas, and the email used the theme of Discovery and the Wild West to drive the recipients to take action and register.