Pemla Ink Technologies: “Re-think your ink”
With the company’s goals of reducing ink inventory and press downtime and improving quality control and customer service, this slogan was particularly successful in this industry because it invited printers to reexamine traditional ways of storing and managing ink.

Hermes Tours: “Cross Boundaries”

As a gay and Lesbian tour operator, Hermes Tours needed a slogan that clearly spoke to their target market and presented a clear advantage in the travel industry for their clients. I created a slogan and headline that captures both these needs.

Austrian Vacations: “You have vacation dreams. We have dream vacations.”
Austrian Vacation’s slogan does their luxury tours justice and immediately identifies their target market and USP.